“Its not what you say but how you say it.”
That is such a popular saying and I’m sure we have all heard it, but I would like to go further than that and say maybe its not about what you say but how it looks.
Explained: We live in an ever increasing visual learning society. We see more and more that our main form of communication is visual, this is proved by the decreasing use of Facebook and twitter (text heavy social medias) to Instagram and pintrest which contain minimal text and instead form our social medium communication through photos and graphic design.
This is hugely important to realise as design student, that the power of the message is decreasing and the desire of fashionable visual appreciation increases.
Information architecture is information (maybe instructions, facts, maps ect) are translated not by language but into symbols and icons. This is highly effective in places such as malls and airports with way finding because it can communicate to many if not all nationalities, languages and ages in contact to textual instructions.
Information architecture can also help uninteresting, useless, or basic information seem interesting and easy.
As seen below all the properties of a carrot is explained in this image using icons, photos and text. Making boring or somewhat useless information intriguing and interesting.
This way finding is easy to comprehend, it have very little text and is clear in its instructions. As Paul pointed out, roads or room may actually be different architecturally but the instructions in the images are simplified for the audience. I liked these two designs, firstly the black image on the left due to its extreme simplicity and secondly, the road map on the right because of it use of colours and few icons that the traveller will be able to identify on their journey.
The carbon emission foot print was a very interesting design, it contained a lot of information that would be otherwise daunting for a reader if it had not being compiled into this cart. I thought it was innovative to use the shapes almost as a pie cart compacted into the shape of a foot. The foot shape may have been in the hope to make the information more personal to the reader, feeling like the also own and are responsible for the information like their own foot. Colour coding by continent within a black background again simplified it for the
In all of these designs especially the way finding maps and last carbon for print image the main focus is on the user, the audience, the viewer. This is call user experience design, where the designer creates everything for the target audience and considers their needs and wants in all aspects of the design process. This video below explains further what User Experience (UX) means.