‘Balance is the equal distribution of visual weight in a design.’ – Donna Tersiisky
There are many types of balance used in design, the other day in CreaTech perspective we briefly learnt about the rule of thirds in photography and cinematography, there is also the basic ones we may have learnt in primary school such as symmetry and in contrast asymmetry.
Symmetrical designs provide an exact copy in the two haves of an image, like the print on a butterfly wings, the two sides mirror each other. Symmetrical balance is considered to be formal, stable, comfortable because of its order, it is often used in architecture and we can also see in in some very popular letterform brand logo’s such as Chanel and NY as seen below.
However symmetrical balance can sometimes be quite boring and old fashion, although it may be easy to draw and replicate I feel as a young adult generation we are more interested in graphic design than any generation has been before and are always intrigued to the the newest and latest design concepts.
‘Asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves different elements that have equal visual weight; the weight is equal but the elements are not identical.’ – Donna Tersiisky
Here is some example I found below. The images are not completely mirrored down the vertical axis but both sides have equal weighting but different elements therefor making it asymmetrical but still comfortable to the eye.
I loved exploring tone because I now find I see tonal elements in many designs and contributing to its depth and beauty, I find tone is one of the more important elements in any design especially graphic letterforms.
When using different tones and shades in design created more depth to the image, its almost as there is more than one image wishing the image, a surface level and then adding tone gives it a deeper level another element to enjoy.
The S can just be an s at surface level but by adding different tones and showing the S now looks like it is angles into concrete which would be a very complicated execution.
First thing you see it the U, it is easy to see with the obvious eye, using the contrast is light and dark tones to bring our eye to focus on the U. With the other slight tones in the background you can also see a slight M in the top left corner and H in the bottom third, I is more discrete than the U because the tonal contact isn’t as large.
With black and white prints tone is a lot more easy to acknowledge, however, this print below was also really cool which along with majority of the other images I found belonged to the pinkest linked below.
I enjoyed this print because of the colour, but also of the tone of overlapping letter shapes.
I then wondered how much the tone would be more evident and how different the image would appear in black and white and edited it to see. It came out really cool and also solidifies what Paul was explaining in class that the best designs can be produced both in colour and black and white, tone is essential for this process.
‘Proportion refers to the relative size of parts of a whole (elements within an object).’ – www.sophia.org
The proportion the in letterform design below is very purposeful, the proportion of the bottom of the image compared to the condense type at the top. The letters and words in itself are a piece of art that tells a story. The word high alone has a very small significance but with this design the elongation implies the person or subject is ‘so high’ if not too high, meaning they have a long way to fall. I found this image very powerful
The advertisements using proportioning wishing their image to gain focus to different words, similar to advertising images we see in stores today with large ‘50% OFF SALE’ signs with very small writing in the bottom corner saying ‘t&c’s apply.’
Lastly, this lettering used proportion to create shaped wishing the lettering, this is very effective because the text is still easily read but it also loosely showing the shape of famous NY symbols such the empire state building and lady liberty’s crown.
I spent hours exploring John Corrigans Lettering and Letterform pintrest board. This resource helped me a lot and would definitely recommend you having a browse, link is below.