Week 12 (3d model concept design)

After further explanation of the 3d model ICA I have changed my ideas, however I still really like the idea of the stained glass window however we are to make the models out of paper products and it doesn’t have to be a house like structure.  I have decided to build on earlier 3d models from C&D class, my personal icon. As seen below

I was further inspired by these images below found on pintrest and I believe I can incorporate these techniques into the design to make it more effective to include internal spaces.





Also by Andrea Russo Paper Art:



Week 12 (3d model research)

I would love to do a while building with tall ceilings and open spaces. For the patterning I would like to make a stain glass window using clear laminate projecting light through it to create colourful patterns in the room, just like a room being lit by the son.




Super cool 100 year old church converted into skate park.


Week 10 & 11 (Information Architecture)

“Its not what you say but how you say it.”

That is such a popular saying and I’m sure we have all heard it, but I would like to go further than that and say maybe its not about what you say but how it looks.

Explained: We live in an ever increasing visual learning society. We see more and more that our main form of communication is visual, this is proved by the decreasing use of Facebook and twitter (text heavy social medias) to Instagram and pintrest which contain minimal text and instead form our social medium communication through photos and graphic design.

This is hugely important to realise as design student, that the power of the message is decreasing and the desire of fashionable visual appreciation increases.

Information architecture is information (maybe instructions, facts, maps ect) are translated not by language but into symbols and icons. This is highly effective in places such as malls and airports with way finding because it can communicate to many if not all nationalities, languages and ages in contact to textual instructions.

Information architecture can also help uninteresting, useless, or basic information seem interesting and easy.

As seen below all the properties of a carrot is explained in this image using icons, photos and text. Making boring or somewhat useless information intriguing and interesting.


This way finding is easy to comprehend, it have very little text and is clear in its instructions. As Paul pointed out, roads or room may actually be different architecturally but the instructions in the images are simplified for the audience. I liked these two designs, firstly the black image on the left due to its extreme simplicity and secondly, the road map on the right because of it use of colours and few icons that the traveller will be able to identify on their journey.


The carbon emission foot print was a very interesting design, it contained a lot of information that would be otherwise daunting for a reader if it had not being compiled into this cart. I thought it was innovative to use the shapes almost as a pie cart compacted into the shape of a foot. The foot shape may have been in the hope to make the information more personal to the reader, feeling like the also own and are responsible for the information like their own foot. Colour coding by continent within a black background again simplified it for the reader  viewer.



In all of these designs especially the way finding maps and last carbon for print image the main focus is on the user, the audience, the viewer. This is call user experience design, where the designer creates everything for the target audience and considers their needs and wants in all aspects of the design process. This video below explains further what User Experience (UX) means.





Week 9 (Balance, tone and Proportion)

I have learnt so much in our time studying the impact and use of balance, tone and proportion. These images above I especially liked. I will attempt to produce something similar to the widows and orphans image on the left using water colours incorporating tone.

Personally, tone has been the most impacting element to have learnt about. As you can see from all the images above the tonal elements creates depth and difference to the image.

After discovering John Corrigans pintrest board on Lettering + Letterforms last week I found his other boards really interesting and sparks many ideas within me.


I believe all balance, tone and proportion is useful in every design area. I have been  exploring how tone may be able to help in interior design as the church I am on the leadership team of is preparing to repaint their foyer area. The foyer is a narrow and long rectangle space with very little natural lighting. They wish to make the area feel lighter and larger. Since this exercise I wonder if using a light coloured paint with a slight ombre, change in tone would suit this purpose, starting from lighter as they walk down the room to a very slight darker tone as the room progresses if it will feel like the room is elongating, or vice versa ??


Week 8 (Balance,tone and proportion)


‘Balance is the equal distribution of visual weight in a design.’ – Donna Tersiisky

There are many types of balance used in design, the other day in CreaTech perspective we briefly learnt about the rule of thirds in photography and cinematography, there is also the basic ones we may have learnt in primary school such as symmetry and in contrast asymmetry.

Symmetrical designs provide an exact copy in the two haves of an image, like the print on a butterfly wings, the two sides mirror each other. Symmetrical balance is considered to be formal, stable, comfortable because of its order, it is often used in architecture and we can also see in in some very popular letterform brand logo’s such as Chanel and NY as seen below.

Screen Shot 2016-05-23 at 9.26.12 AM


However symmetrical balance can sometimes be quite boring and old fashion, although it may be easy to draw and replicate I feel as a young adult generation we are more interested in graphic design than any generation has been before and are always intrigued to the the newest and latest design concepts.

Asymmetrical balance

‘Asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves different elements that have equal visual weight; the weight is equal but the elements are not identical.’ – Donna Tersiisky

Here is some example I found below. The images are not completely mirrored down the vertical axis but both sides have equal weighting but different elements therefor making it asymmetrical but still comfortable to the eye.



I loved exploring tone because I now find I see tonal elements in many designs and contributing to its depth and beauty, I find tone is one of the more important elements in any design especially graphic letterforms.

When using different tones and shades in design created more depth to the image, its almost as there is more than one image wishing the image, a surface level and then adding tone gives it a deeper level another element to enjoy.

For example:

The S can just be an s at surface level but by adding different tones and showing the S now looks like it is angles into concrete which would be a very complicated execution.


First thing you see it the U, it is easy to see with the obvious eye, using the contrast is light and dark tones to bring our eye to focus on the U. With the other slight tones in the background you can also see a slight M in the top left corner and H in the bottom third, I is more discrete than the U because the tonal contact isn’t as large.


With black and white prints tone is a lot more easy to acknowledge, however, this print below was also really cool which along with majority of the other images I found belonged to the pinkest linked below.

I enjoyed this print because of the colour, but also of the tone of overlapping letter shapes.


I then wondered how much the tone would be more evident and how different the image would appear in black and white and edited it to see. It came out really cool and also solidifies what Paul was explaining in class that the best designs can be produced both in  colour and black and white, tone is essential for this process.

Screen Shot 2016-05-23 at 10.22.26 AM



‘Proportion refers to the relative size of parts of a whole (elements within an object).’ – www.sophia.org

The proportion the in letterform design below is very purposeful, the proportion of the bottom of the image compared to the condense type at the top. The letters and words in itself are a piece of art that tells a story. The word high alone has a very small significance but with this design the elongation implies the person or subject is ‘so high’ if not too high, meaning they have a long way to fall. I found this image very powerful


The advertisements using proportioning wishing their image to gain focus to different words, similar to advertising images we see in stores today with large ‘50% OFF SALE’ signs with very small writing in the bottom corner saying ‘t&c’s apply.’


Lastly, this lettering used proportion to create shaped wishing the lettering, this is very effective because the text is still easily read but it also loosely showing the shape of famous NY symbols such the empire state building and lady liberty’s crown.



I spent hours exploring John Corrigans Lettering and Letterform pintrest board. This resource helped me a lot and would definitely recommend you having a browse, link is below.

Week 7 (Ethical issues in design)

Designs are so powerful, we see them everywhere, from the billboards we drive past in the morning to our toothpaste packet. Designs have the ability to encourage us, empower us and also change our opinion or perceptions. However, we need to be consciously aware of what we are taking in and forming our own opinions. What we read forms ideas and opinions in us that reflect the designers personal point of view, we need to be judging for ourselves the opinions on ethical issues.

Below are 3 examples of designs that address ethical issues that are controversial.

Firstly, Donald duck cartoon propaganda in WW2

This cartoon was made in 1943 the height of WW2, this cartoon is aimed at children in america teaching them to be against the Nazi party and Japanese people. The cartoon revolves around a night mare Donald duck has that he is stuck in a NAZI ruled word where he is forced to make war materials, saying hail Hitler numerous, and orders with knives in his back by yellow faced japanese characters and silly, goofy German officers. Donal finally wakes up from his night mare wearing red and blue star’s boxer shorts and is proclaims how relieved his is to be an american, finishing by kissing a statue of Lady Liberty.


Secondly, Superman – Japoteurs

Superman – Jappeurs made in 1942 again trying to empower superiority and confidence in Americans during the time of WW2. Superman is a character created in this time to represent america, he wears red and blue, a god and practically perfect in everyday, he is undefeatable. In this cartoon he is saving americans from being bombed by a plane hijacked by a Japanese man.

At the time Superman was created to empower America that they could win the war, he was a god and perfect, however he was only advertising the white people of america, unfortunately America has had many racial issues in the past including the black civil rights protests and even the racism and leaders such a Donald trump still having a racist outlook, possibly these are negative effects of propaganda like this.


Lastly, Can you recognise this font? it is probably one on the most popular copyrighted font in the world, it is no other than Cococola.



Coco-cola is a copyrighted brand and is very popular for it. They have done very well at creating a brand that is so recognisable and when recognised creating positive emotions associated with memories, in particularly coco-cola reinventing Santa Claus as a christmas promotional image.





Week 6 (Mid semester report)

Creativity and design has been my most challenging subject in the BCE source so far. Why? Well I have no prior experience with art in particular visual art but I do have a high appreciation and love for it. I never took art or graphics or photography ect in high school so found myself out of my depth in the first few weeks of the course.

However, that is why I am doing the BCE course, I love art, I love design and want to get better and I wanted a challenge. I came out of high school having done the same thing for the last 13 years and I was desperate for a challenge, to feel a little bit out of my depth, to feel a little bit scared and be stretched out of my comfort zone in order to achieve my dreams and aspirations.

In the C&D class I have had to gain confidence in showing my work to other people and present it on my wordpress site. But with Pauls weekly encouragement of practise makes perfect and caring more about the effort and quantity rather than the quality has really given my the opportunity to slowly grow in that confidence.

One of the biggest revelations to me within the first 6 weeks was buying tracing paper. This has radically helped me and changed my approach to the assignments and given me the confidence to accomplish the tasks that I have needed to do.

The last thought I wanted to share in this review was that I have loved the course and it has given me so much confidence to give drawing a go compared to the first few weeks where I was feeling intimidated by other peoples work and shy about my own, but I have come to understand that it is totally ok if I am not the best drawer or painter in the class (or the world) and I may never be but acknowledging that everyone has their strengths. Some of my friends in the class are amazing drawers and painters and that is them and in our project work we will defiantly maximise on their talent. Everyone has something to offer, mine may not be drawing or painting ect but I will find that thing that I can bring to the table.

Like I said before: everyone has strengths and weaknesses, and everyone should bring to the table what they can; bringing their strength to the team but I firmly believe we all need to work on our weaknesses rather than ignoring and neglecting them, C&D has given me the opportunity to do that.

Week 5 (Instructional Drawing)

Drawing and images are a very effective way of communicating instructions because it does not exclude any nationality, gender or language from interpreting the instructions.

For example, if you were a multi billion dollar company who supplies flat pack cabinets all over the world to many people with different languages, you can print off a written instruction manual displayed in 30 different languages, which takes a lot of money working with translators and graphics teams, not to mention supplying to people who are illiterate. OR you can make a set of instructional drawing that despite language or literacy capability your customer will be able to interpret and build their cabinet.

As a girl I alway so the huge increase in hair, makeup of craft diy tutorials online in video form or magazines, pintrest and posters in picture form. I am a regular user of these, especially for hair styles, in fact I used this picture below last weekend to do a hair style for a wedding I was going to. Source, pintrest.b0535cf9c810a4cd5e944958406d7592


Here are my instructional drawing trying to replicate my hairstyle that I wore to the wedding inspired by above tutorial.








Week 4 (Story telling)


I loved this exercise. We were given a long strip of paper as a team and were told to draw. Thats it. Draw what you feel, your story, what happened during your day.

My story developed something as seen below. I started by doing marks, the cross’ seen in the top corner, turned to layering of my hands with embellishments. This piece shows the story of my day, including getting up late (the clock) getting ready, shown by my name and lips drawn in lipstick, my phone and a rubbing of my bracelet warn today.

I later went on to draw some star like flower sort of daisies as I love flowers and it is always my go to to draw when I am unsure, majority of my design ideas develop from me doodling various types of flowers.

I drew the rest of my night’s plans including roses’ to show me watching the bachelor.

Doodling and drawing without subject is a great way of expressing feeling and ideas that slowly develop into design concepts. I found it a challenge to start, I am usually an organised person who likes structure and clear expectations, however, I found it somewhat therapeutic to express my ideas and how I was feeling. I will continue to use this strategy when starting projects.