I am reminded with the upcoming USA presidential election how a variety of people can look, see and hear the same thing but yet interprete a message so differently.
In any design we make it there is always a chance of it being narrated and interpreted differently that its intended message. We see this time and time again in advertising and commercials when companies release some work that is found to be affensive by some people. I remember when Selena Gomez performed at a MTV music awards show with a hindu bindi and many people backlashed calling it culturally offensive.
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Designers have a large influence especially in media production and media has a large influence of perspectives and opinions in communities, we need to be very intentional with every detail to ensure the message we intend is maintained.
Today in class we were specifically talking about photography and the narrative of the viewer and the maker. I know this can be applied to all design products however I feel in Specialist technology Perspective in particular their has been a favouritism towards the photographic stream but I know this is Dans passion and expertise.
I remember back to one of our first perspective classes when we walked around with a paper frame to see the perspective of the camera, I still use this technique today especially with editing as I am not very good at taking the photos.
Todays lesson was a follow on from last weeks web design coding lecture. Todays lecture focused more around the user experience. This was an idea that interested me and I would love to follow up with more research.
As designers we have the capabilities of shaping someones experience of a business, item or product without them actually using the product. For example the website https://www.uber.com can which promotes an actual taxi like service. The user in this case the internet searcher can have an experience of knowing and feeling Uber without actually getting to their cars and using their service.
One idea we focused in on today was visual heirachy in the context of web pages. This is when the web designer will place more emphasis visually on particular information points of interest or importance.
This idea of visual heiracy was so relevant to me and I found it such a practical thing to investigate and implement. I investigated the Kroad website to see what their heirachy was. what we would is events was their main pull and draw card, it is easily labeled, large and bright red. They then showed their art and fashion further down showing other businesses and lastly profiling their app. This was very beneficial to me and showed me what Kroad already knows their views and attractors are. It also showed me how you can shape a culture through a websites visual heirachy. Notice that the Kroad web designers thought it better represented them to present a event calendar, fashion, art and dinning all before it advertised its life night which is somewhat contradictory to its stereotype. They are shaping the way they want people to see Kroad. We have the power in our projects to pin particular areas we want to focus in on too.
Together Kate and I came up with some rapid prototyping ideas for a food directory of K road website.
I have been so in love with the block:stories from a meeting place navigation it seems that all my ideas are inspired by it at the moment. (http://www.sbs.com.au/theblock/#) We thought a cool idea would be a animated map of Kroad but using contrast to show the visual heirachy of food stations. Similar to the block interview stations as seen below. However a greater heirachy could be represented through higher contrast colours or through varied icon sizes.
Lastly, I played around with web layout prototyping on some of the resources that the guest lecturer provided us with.
I was very excited to enter into this weeks lecture on web development. Web development is something I am very interested in but I find completely confusing and out of my depth, however, I understand the importance of having an effective online presence in todays day and age.
The guest lecturer was very helpful and went through a step by step guide to HTML basics and web coding. It was an interactive lesson as we were able to create our own settings.
I felt like I learnt so much during the lesson and found the work reasonably easy even though I know in reality is takes a lot of time and patience.
I was particularly interested in the CSS. The CSS stands for Cascading Style Sheets which is the coding responsible for all the visual presentation of a webpages’ content e.g. the font, colours ect. I wish we had had more time to play around with this but I understand this was just an introduction lesson.
Over the mid semester break I decided to make my own website using wordpress and pre made theme. These themes have all the presentation settings for you to add all the content in yourself. However, I always wondered why it came up with a warning alert every time you entered into the coding web page as they didn’t advise you to alter any of it. I know understand how complicated this is if you don’t not know what you’re doing.
After researching coding more and reading the following articles about teaching coding to children in school, I feel that I am a bit behind. I wish I had learnt this in school. The one particular headline that stood out to me was People would ‘rather learn coding than a foreign language.’ It got me thinking about my sisters and their compulsory iPad learning primary schools, the rate that their learning is advancing and how a 7 year olds knowledge may be greater than their parents. I only finished school 1 year ago and find myself out dated even though I am studying a technology course. What will this mean for us graduating? We may specialise in creative technologies but in 5 years time will we have jobs because the primary students can make websites from scratch in their lunch time.
Our guest lecturer Simon Che de Boer was passionate about his business and expertise.
Here is what I learnt from the day:
Firstly the difference between VR and 360 cam. Simon was very clear in showing its differences saying that it is “night and day.” In VR you can walk around and look under a table go through a door way, you are in the environment, in contrast to 360 camera you are stuck in the same position “you are a head on a pole” said Simon.
I was really impressed with their video of Saint Mathews Cathedral in the city, and their sky tower project.
They believed that VR could also be used to help people conquer fears such as heights by creating virtual experiences like the green chair on the top of the sky tower. I personally wouldn’t like to try it as I can’t handle heights to begin with.
I was recently talking to one of my friends who is studying Paramedicine and he was saying that they have been using VR for mock emergency situations and they are even assessed on how they react and do their job in their virtual reality. I VR can be really helpful in training and in play.
I found it very valuable to hear from Mike Bundock, Director and Founder of Augview today as I loved how his company is using Augmented Reality in a real and applicable way.
Augview mashes geotech and AR and GPS to create a GIS application that can be used on majority of mobile devices for surveyors, geotech and construction workers.
Although my passion doesn’t aline with geographical data I admired Mikes and his idea to create this application that is practical and used in the work force in contrast to many AR applications that are simply for entertainment and gaming, like Pokemon go which is not a very informing application.
This is also helpful in the realisation of our group project and the practicals of how the applications are made. It is very mathematical really. But after this class our team has decided to develop a stationary device rather than using AR, however if our dream was every developed further using AR would be a very cool and interactive technology, however it would clash with the business of the Road Heritage walks.
Our inspiration of the Australian ‘Block- Stories from a meeting place’ would would really well on a AR app on a mobile device. Below is a video I have made of the block and you could see the movement could be paired with AR.