Positioning

Please find the PDF below

positioning EX&D

Positioning Presentation

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Proposition

Brief Explanation:

We have been put into pre decided groups and have been given a ‘mock brief.’ My team consist of 5 member, only 3 of which are still in the BCE. We were ensured that this brief and group is only for this assessment and we can change after the first 5 weeks.

I am in group 2 and my brief is a bit different as the solution is already given which is a national Set Day to celebrate, fundraise and bring cultural awareness to the Pacific Culture within New Zealand. This was a bit tricky as the solution was already given we have had to work backward to make the problem and find out the need for this. We will look into researching the sei, Tony and Sadaf will do some sei drawings and I will talk to Reecy to learn more about the samoans perspective on the Lei.

Initial Planning:

I wanted to stretch this brief a bit. I didn’t want to take it at face value and do the obvious. I thought to myself, how can we take a different angle, then Charlie had a class on pitching, in which he talked about the idea of Fusion and Transmedia. So I started to think what are the hottest, most popular things out at the moment and how can I merge that with the idea of a Sei day to package this brief in a unexpected way.

I was reading the other day about how you best audience is ten year elder or younger your own age, I therefore thought we should target this campaign at not only the Pacific women who already know about the culture but instead really focus on the Millennial Generation (early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.) and Generation Z (Post Millennial’s: starting birth years that range from the mid-1990s to early 2000s, and as of yet there is little consensus about ending birth years.)

Research: 

I interviewed Charis who is of Samoan decent who gave me a rough idea of what the Sea is and the appropriation of it. I also sent her a list of questions with which she interviewed her Nan with and has a voice recording of.

I also looked into Snapchat and it geo filters with idea that we could create a filter that is geo located, the filter could automate a sei into your hair or simply put a Sei Day logo on the pic.

Screen Shot 2017-03-22 at 9.03.09 PM.png

 

I found that the geo filters are surprisingly easy to upload as the have a very comprehensive how to and template. They were also quite affordable, the cost about $5 per 20,000 square feet which I calculated would cost about $4,000 to cover the whole of the Auckland Region Super City.

From my own personal knowledge I knew about Kimojis which are kim Kardashian emojis as well as Emotikis which is a set of Kiwiana Emojis.

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http://www.kiwiemoji.co.nz/#/

http://www.stuff.co.nz/business/80450522/Emotiki-is-the-worlds-first-Maori-emoji-keyboard

https://itunes.apple.com/nz/app/kimoji/id1068019093?mt=8

This inspired the idea of a set of Pacifica Emoticons. I sent away Tony to research this further.

Lastly, I was watching a instagram story of a lady I follow who has a 3 or 4 year old child who was bouncing around the house proclaiming he was Maui off Moana. I thought that this is the perfect story telling tool. The disney Moana is gaining popularity for Pacific Culture all over the world. People especially generation Y and Z are engaging in this movie and the cosplay that leads them to be more culturally aware and we should jump on the fad while it is happening.

Crit One with Rowena:

Tony is absent. We didn’t really know what was happening but anyway I was worried to share the idea with Rowena as I know that Pacific Culture is very traditional and to fuse it with interactive media of the millennial may seem contradictory. I used my personal knowledge of the culture and explain the tradition of the elders or grandparents taking the eldest grandchild into their home in order to teach and pass down the traditions. I explain that this was similar as a way to explain and teach cultural awareness to Y and Z in a way that is relevant, interactive and somewhat similar to them. The message was not changing but the method was.

I explained how I felt with the popularity of Moana that an automatic audience of children will be attentive. Surprisingly Rowena loved the idea and didn’t want us to change it. She felt that we were on the right path and was impressed with the thinking outside the box. The tips she gave was to formalise the research question and to look into colour and font to give a visual representation of what this may look like. But reminding us again that is is only a mock so that we don’t actually have to go away and make emojis or the filters ect.

I sent Sadaf off to research colours and make a colour palette as well as looking into fonts.

I messaged tony to define our 3 creative solutions and create slides to explain them.

Homework:

Research question confirmed.

I wanted to open with a question or a log line as charlie had suggested. I thought about what does pacific culture have to do with me? this was because I really want the auidence to think about themselves, Pacifica or not about what part does the culture play in their lives, do the acknowledge it, do they celebrate it or is it unknown to them.

I also made my slides to the powerpoint, 1-4, I also made my own bitmoji (an emoji of myself) to demonstrate the fun possibilities to the older lecturers who didn’t know what it was.

Crit Two with Dan:

I like most people am a very busy person and had to run off to another meeting therefore felt frustrated that it took 90 minutes to critique one team and then when it got to our I explain throughouly and quickly and Dan didn’t have a large amount of feedback which is good as it made me feel like we were on the right track and didn’t have much to do before Tuesday.

He asked for us to make our presentation more conversational instead of boringly stating our research question but let it flow more.

Homework:

I have written my speech, given feed back on Sadafs colour palette. I am really happy wiht our teams progress to this point. I feel we are working well together and equally sharing the load.

Formative:

The feedback was not very positive, although we had waited 3 hours to present I felt that a few of the lecturers had not been listening as we had addressed majority of things they had critiqued. I was also disappointed that things we had discussed in our crit sessions and told to change or not to do was then contrasted in the formative and the brief. For example intertwining our research question into our conversation; the where to next steps even though we were told this was only a mock and to not focus long term on it and lastly creating 3 creative solutions but only focusing on one to emphasise. We were however given the opposite feedback in our formative. Annoying and confusing.

The feed back was to make our research question more clearer which I can do by clearly stating it as well as coming from a less ‘outside Pacifica’ Point of view.

I have also added in my speech a definition on the lei and explanation of the brief that was given to us in order to better explain why we chose what we had.

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Finals:

Speech

Final presentation

 

Reference list:

http://www.kiwiemoji.co.nz/#/http://www.stuff.co.nz/business/80450522/Emotiki-is-the-worlds-first-Maori-emoji-keyboardhttps://itunes.apple.com/nz/app/kimoji/id1068019093?mt=8

https://www.snapchat.com

11th November

More archives available on base camp.

mission-statement_intent

project-presentation

 

Presentation data show drafts:

https://3.basecamp.com/3312526/blobs/2daa45e0ba68d3c2b2144e606bedbfc60010/download/project%20presentation.pdf

https://3.basecamp.com/3312526/blobs/3b0865a9682652f6a4e057a841e3e99f0010/download/project%20presentation.pdf

 

 

Week 13: Graphic Identity

Re ection: re ect on how Graphic Identity can in uence the public perception of a Project.

Logos/graphic identity are iconic, they are how a company or even a person is identified. we think of brand such as coco cola with their signature font or Cadbury with their exclusive purple. With these popular brands especially they have been so committed to their graphic identity that when people see the colour red or the specific font the will think of the product with out it being directly referenced.

I think our graphic identity is so important in giving a glimpse into the way our team conducts ourselves. Our original logo was very cool and fun and playful however not the sophisticated impression we want on approaching clients.

1

We wanted something to show we are confident and reliable not childish and fleeting, but also show our humours and creative personality that is matched with our colour palette.

colour-swatch

Here is what some of the team came up with:

 

Here is my final graphic identity pieces incorporating our colour swatch, hexagon studio tile and name.

jobachjsjuntitled-4

Story: Week 13

The dress is probably one of the most sought pieces of information or pictures after the day of a wedding. In my opinion its one of the most important parts, maybe not the most important but pretty up there. I wish I had designed these beautiful dresses, I love the femininity and elegance of theses dresses, majority designed by Elie Saab.

I love the designer Elie Saab, Elie Saab is a Lebanese fashion designer. I admire his feminine designs and how they are alway elegant, girly but with a modern twist. In a world that is continually stretching away from the traditions of marriage I love the extremely feminine and traditional designs.

screen-shot-2016-11-11-at-5-22-25-pm

What does success mean to me? Success to me is being happy and healthy, body mind and spirit, over coming obstacles and being proud of the achievements no matter how big or small. Having a loving and encouraging community of people around me and without worry of what is to come. Being brave and free.

Enter/Prof Week 13 (1st November )

Our last class, and still not a live ecommerce website. Quite disappointing as I was hoping this could be something that would be presented and we could be proud of and also use on our portfolio or CV.

However, I feel very proud of the Brand team, we have accomplished everything that was required from us and gone beyond the expectations. I commend the few brand team members that were reliable, diligent, and interactive.

Collectively we wrote a brand and strategy manual as part of the course requirements with the help and advice from guest lecturer Ben. I have revised and restructured the Brand manual to a finished standard.

https://public.3.basecamp.com/p/QE4pJrdYbdVStDrpsihGn5SK

Lastly, we talked to the web design team and discussed cropping images and watermarks, here is the message I posted to address this, it was later discussed in full and Ben agreed with us and offered some valuable advice from his experience.

screen-shot-2016-11-14-at-7-07-05-pm

 

Week 13 (October 31)

I am reminded with the upcoming USA presidential election how a variety of people can look, see and hear the same thing but yet interprete a message so differently.

In any design we make it there is always a chance of it being narrated and interpreted differently that its intended message. We see this time and time again in advertising and commercials when companies release some work that is found to be affensive by some people. I remember when Selena Gomez performed at a MTV music awards show with a hindu bindi and many people backlashed calling it culturally offensive.

Read more at this link:

http://www.huffingtonpost.com/2013/04/16/selena-gomez-bindi-mtv-movie-awards_n_3092129.html

Designers have a large influence especially in media production and media has a large influence of perspectives and opinions in communities, we need to be very intentional with every detail to ensure the message we intend is maintained.

Today in class we were specifically talking about photography and the narrative of the viewer and the maker. I know this can be applied to all design products however I feel in Specialist technology Perspective in particular their has been a favouritism towards the photographic stream but I know this is Dans passion and expertise.

I remember back to one of our first perspective classes when we walked around with a paper frame to see the perspective of the camera, I still use this technique today especially  with editing as I am not very good at taking the photos.

Story: Week 11 (26th October)

Imagine being in a lit room, (lit whaaaat) a light room 24 hours for 2 weeks. or on the contrast, being stuck in constant darkness 24/7. what would happen?

Have you ever repeatedly woken up one minute before your alarm?

Well naturally our body clock responds to light weather its natural or artificial, we go to sleep in the dark and are active in light. However when we don’t have these lighting conditions we rely on clocks, on a watch or time on a phone.

The technology of a clock effects the way we act. We can be awake all day and then see the time and instantly feel hungry or tired or ready for action.

Without the cue of light or technology like a clock our internal circadian (24 hour) clock when given time will become out of rhythm and a sleep disorder will occur.

‘Free-running sleep is a sleep pattern that is not adjusted (entrained) to the 24-hour cycle in nature nor to any artificial cycle.

It occurs as the sleep disorder non-24-hour sleep-wake disorder or artificially as part of experiments used in the study of circadian and other rhythms in biology. Study subjects are shielded from all time cues, often by a constant light protocol, by a constant dark protocol or by the use of light/dark conditions to which the organism cannot entrain such as the ultrashort protocol of one hour dark and two hours light. Also, limited amounts of food may be made available at short intervals so as to avoid entrainment to mealtimes. Subjects are thus forced to live by their internal circadian “clocks”.’

Story: Week 10 (12th October)

Every design has a designer (Captain Obvious) but as a society of over consumption how many times do we take the time to analyse the designer and their values, their purposes in making the product for our satisfaction. The values of a designer is always evident in their designed object.

Great designs tell a story, I would like the objects I am involved in creating to have the flare and flavour of my personality and values.

I looked into many companies mission and value statement to see if I identify or contrast with them.

My flat mate who is currently siting in my room and applying for journalism jobs made this interesting observation of the contrast of mission statements between the leading media companies in New Zealand NZME commenting on how they just wish to be the first and the fastest at delivering news to New Zealanders, ( did you forget the values of the most accurate or relevant?) however the others seem to incorporate more integrity and audience focus into their statement.

Media works: Our team is committed to creating and delivering great content, experiences and results for our audiences and customers. We believe in being the best in connecting, enriching and inspiring Kiwis every day.

TVNZ: Our purpose is to make a difference by sharing the moments that matter to New Zealanders.

 

The Invision App, which I have never used, or heard of, shares their likeminded values:

Invision App: “Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.”

Screen_Shot_2014-08-14_at_5.44.25_PM

The invision example inspired me to think about doing the small things well, being committed to doing a good job no matter the amount of responsibility, the credit or money you will receive.

 

My Core Values/DNA:

Faithfulness: Do the small things well, details matter, a thousand dollar person sometimes has to do a $100 job, wherever you are; be all there.

Friend, create the environment you wish to work in, yes its about the product but people are more important, always welcome with a smile, a voice of reason and sincerity, never let your attitude be a barrier to someone elses win.

Forward focussed, (felt like I had to stay with the F’s but not the best title) Take regular jumps, learn something new, ask questions, take opportunities and seek advice, never stay stagnant, research and read, readers are leaders.

Fruitful, produce on time, on brief, on budget. Be people orientated, how can I help this client win? Keep them wanting more.

Fair, put people in positions where they will grow, regularly check in with team members, celebrate peoples successes, lend a hand in peoples struggles.

Fufillment, check your heart regularly, is this still fulfilling me? avoid stress, go where you’re gonna grow, are you achieving goal, burnout is too far, busy is not ok, have time for people around you.

Mission Satement: Work in progress

Be faithful in the small, remember people matter, be a positive influence in every workplace I enter into and create good stuff.

Lastly, I watched this ted talk about the importance of community in implementing change with specific reference to Natan the founder of the modern day SPCA who through his values connected with other community members in San Fransisco created a shift in treatment of abandoned animals.